Introduction
Section 2 introduced the idea of user engagement. Engagement is the process of involving users in health content in a way that motivates them to take action.31
Using multimedia like video, audio, graphics, and interactivity32,82,83 is an effective way to engage users. For example, you might offer users the opportunity to:
- Watch video testimonials of people like them
- Customize graphics to reflect variables they care about
- Enter personal data such as age or weight to get tailored information
Remember, formatting and layout can dramatically improve the user experience. Make interacting with multimedia content easy for users by designing user-friendly forms, quizzes, buttons, links, and mobile apps.
It’s also important to make it convenient for users to access and share web content from anywhere. You can enable users to share content with their online networks by adding social media buttons to your website.
