Access to easy-to-understand, relatable, and actionable information encourages individuals to be proactive in seeking to improve and maintain their health. While striving to be healthy and understanding what it takes to be healthy are not the same thing, the root of healthy living is an adequate baseline of usable knowledge – what we refer to as health literacy. Improving our mindfulness of this, as health professionals and lay persons, is a good start toward more effective communication and perhaps better health and well-being.